November Newsletter: Newly Funded Project with AMRC; Calls & Surveys for Participation

We are pleased to announce a newly funded project with AMRC. The focus of the partnership will be on Data-Driven Design and AI in creativity with a toolkit focusing on Manufacturing. Contact Saeema or Ji ([email protected] & [email protected]) for further details.

Creativity plays a significant role in design engineering. This research project explores how humans perform in design creativity tasks, such as problem clarification and idea generation, as well as comparing with AI-generated results. The study will help to better understand the future of work for designers in a fast-changing world and where AI best plays a role. All our data will be made open access and will benefit multiple research communities and understand better the future of work for designers in a fast-changing world. This will be one of the largest studies undertaken of creativity.   

Please support us, by undertaking this short creativity task (15 min) - you do not need a creative or design background. The survey is fully anonymous, so no personal data will be collected or shared. Creative task here: https://digit.ac.uk/creativity 

The DIGIT Lab team aims to engage with Large Organisations to examine the effectiveness of your business model, and inform the digital transformation processes so that you can identify the areas of opportunity and finalise your existing and potential new business models. This strategic, unbiased, research-based think tank will be delivered through Workshops (with Large Organisation leadership teams) and Interviews. The roles we are looking for include; CISO, CIO, CDO, Directors and Deputy Directors of Operations, CTO, VP/Product Directors, Risk Management Leads, Tech Architects, and Digital Leads. 

Why now and why us?

Why now – because there never seems to be time for strategic thinking about innovation, yet all organisations should strive to constantly assess the need for change. We’ll guide you through questions such as: how using your resources (human, data, networks) can change your business models, how digital technologies can change the relationship with your customers – new or existing, and can those change your business models? These are a sample of the questions we have designed as a set of thought-provoking cards to help you think about digital transformation.

Why us – we are a group of established academics, led by the UK’s leading experts in the field  –  Prof. Tim Vorley OBE and Prof. Roger Maull, who will provide unbiased and clear-thinking analysis of your organisation’s challenges and opportunities for change through digital transformation.

Benefits for you:

The workshop will provide you with:

   · A think tank to better understand your own organisation.

   · Tools to analyse your own digital transformation readiness

Interview participants will be provided with our findings through friendly and easy-to-read reports, which will allow you to better understand your needs and potential path for innovation through digital transformation.

The project is fully-funded by a UK Research Council and UKRI, thus participation is of no cost to you other than your time. 

If you are interested in participating, either yourself or someone else within your organisation, please fill in this form. 

For more formation, please see here. 

Thank you,
DIGIT Lab team